EBS 파워잉글리쉬 2014년 9월 17일 수요일 An ad campaign for the winter

An ad campaign for the winter

Zoe : Okay, listen up team. We're on a tight deadline to come up with an ad campaign for our client's line of winter apparel. Marley, do you have anything to add?

Marley : Well, I know how hard it is to think about winter when it's 35 degrees Celsius outside, so turn up your air conditioning and think cool thoughts.

Zoe : <laughs> Good advice, but I was thinking more along the lines of what the client wants and how we can deliver it to them quickly.

Marley : Sure. Let's see... The client wants to focus on their eye-catching colors. While winter itself is often a drab season it doesn't have to be with their bright outerwear. 

Zoe : Sounds like we're already making strides, Marley. Good stuff. And maybe focus on warmth as well.

Marley : I hope everyone on this call is writing this down. I expect you to work off of our ideas and turn in your top five to either Zoe, who is running point on this product, or me by tomorrow at 4 p.m.

Zoe : I think the team needs a rundown of the products before we go any further.

Marley : Good idea. Let's see.. They have his and hers down vests, men's waterproof snow pants, women's water resistant tights, and various accessories like hats and gloves for both. And they all come in six bright colors.

Zoe : And don't forget that they're low-priced and very high quality. Everything has double stitching, reinforced seams and zippers, and rip-stop fabric.

Marley : I think we've given you guys enough of a jumpstart to get things going. Feel free to pair up or brainstorm over coffee in the break room.

Zoe : So let's meet again tomorrow at 4:30 after we've had a chance to go over your ideas.

[Vocab Tips]

* eye-catching 눈길을 사로잡는

* rundown - 설명

* drab - 칙칙한

* brainstorm - 브레인스토밍하다

[Expression of the day]

It sounds like we're already making strides.

우리가 이미 진보하고 있는 것 같다.

It sounds like we're already making great progress.

It sounds like we're already making​​ a lot of developments.

It sounds like we're already making a lot of headway.