EBS 파워잉글리쉬 2014년 7월 16일 수요일 Running a stand at an outdoor market

Running a stand at an outdoor market

Danielle : Did you get the samples of the hand creams out of the van? I want to make sure every product can be smelled and tested.

Max : Yep. everything is right behind the table waiting to be set up. Just relax and put it together like we did at the country fair last year.

Danielle : I'm just nervous because this is a whole new ball game- the state farmer's market is a big deal. I want everything to be perfect.

Max : It will be fine! We have four cases of everything, we have a few hundred brochures for each product, and we have plenty of giveaways. We're going to crush it today.

Danielle : I'm glad you can be so confident. This beeswax cosmetics business is my life. Do you know how long I've been trying to carve out a niche in this market?

Max : Umm, let me think..about as long as I've been getting stung by bees fetching your raw materials from the hives.

Danielle : That's true. You've been around since before the beginning. And that's why I want to make you an equal partner as of right now.

Max : Are you serious? I've always wanted to be more than just your employee in this business. You know I eat, sleep, and breathe "Dani's Beeswax"...

Danielle : You don't need to sell me on your qualifications, you already got it!

Max : Oh wow! This is incredible! So, do you think we have everything we need? I think we might need some more brochures. We can put them right there, and...

Danielle : Feels like you're under the gun to get everything right now that you're an owner, doesn't it?

[Vocab Tips]

* county fair - 지역 축제

* hive - 벌집

* giveaway - 사은품

* qualification - 자격

* a whole new ball game -  a way of saying that something is quite unique or different from something else 완전히 새로운 상황

* carve out a niche - to find a specific area of business in which to operate with limited competition 틈새시장을 파고들다

* eat,sleep, and breathe something -to be obsessed with something; show excessive enthusiasm for something ~에 과도한 열정을 보이다

* sell something on - to convince someone of the positive attributes of someone or something ~을..에 대해 확신 시키다

* under the gun - under pressure 스트레스를 받은

[Expression of the day]

This is a whole new ball game.

이것은 완전히 새로운 상황이다.

This is a totally different ball game.

This is a totally different situation.

This is a whole new picture.